Branded by its pupils. Connexxions directed a re-branding through a series of interactive and exploratory workshops with students, leading them and the school through its Brand M.A.G.I.C programme.
“The decision to re-design the school’s public face was taken a number of years before this programme was undertaken. The reasons for the decision were various but in particular we felt that the school had changed and so the image had to adapt as well.” — Chris Harris
Branding a community
A brand exists whether you are aware of it or not. For Larkmead, the branding process revealed the common purpose, character and personality of the school. Once these core values and points of difference were identified, an effective visual identity readily followed.