Recycling Technologies


Recycling Technologies is helping to solve one of the world’s biggest problems by turning end of life plastic into Plaxx®. We helped to develop their brand and provide a coherent marketing message to help spread the word about this exciting game-changing business.

Working at the cutting edge


RT’s machine chemically transforms plastic into a valuable hydrocarbon which has the properties of Wax, and so we coined the term Plaxx™. This invented name has the hallmarks of a strong brand and is memorable and easily shared.

For more information about Recycling Technologies, see the website we designed and built.

Branding Innovation


The Recycling Technology brand is a manifestation of the company’s vision, ethos and culture – its DNA. And like any new born creation, it’s the formative years that have the farthest reaching impact on how it performs and whether it succeeds.


Unreasonable Impact


Back in 2012, we sat at the table with the Recycling Technology founder Adrian Griffiths with a big idea and a belief in the power of branding. Four years later a talented group of engineers have created a ground-breaking solution that changes how the world thinks about plastic.