Expertise


We will put together the right team, overseeing all creation, production, logistical and implementation responsibilities. Our experience extends beyond key communication and marketing needs to include: marketing and brand strategy, business and team development, graphic design, web, commercial interior design & build, photography and video.

Follow our Brand Building steps below to see how we typically take a project from concept to delivery.

D1.

Discovery – Understand the Current Situation


Every journey starts with open and honest examination of the landscape in which you operate. We research and investigate your business plans, audience, vision, values, your people and competitors to establish an understanding of your current business context.

Brand M.A.G.I.C. workshops
Business analysis
Competition analysis
Brand audits
Industry analysis

D2.

Define – Be Clear About Your Strategy


We’ll help you articulate the authentic purpose of your business in a meaningful and tangible way to provide traction for the creative process of brand creation to begin.

Brand positioning
Brand architecture
Brand values
Digital / online strategy
Business Strategy – goals, products & services, audience
Employee engagement
Audience Engagement Model
Business Branding – style & tone

D3.

Design – Establish a Brand Identity


We develop a set of guidelines that govern your new look and feel. This identity framework includes tangible outputs like naming, straplines, tone-of-voice, logos and their usage, images, colour-ways, typography and layout.

A brand is also a state of mind. Connexxions can work with your HR department to establish strategies for internal communication and cultural change management.

Naming
Messages
Corporate Identity
Logo Design

D4.

Develop – Apply The Brand Consistently


We have a full service delivery capability, and can help you create imaginative campaigns that work, or simply design a great brochure, website, or other output. Whatever it is, it will be compliant to your brand guidelines, whether you’re blue chip or young fry.

Business strategy
Corporate Communications
Web & mobile design & development
Marketing campaigns
Editorial
Video & photography
Events and team building
Online banners
Corporate Stationery

D5.

DEFEND – PREVENT BRAND EROSION


Connexxions can assist with the protection of your assets. We have in-house experience and expertise, or can engage a specialist trademark attorney to ensure you’re protected from abuse of your rights.

We act as an extension of your team, providing valuable strategic support, campaign management, implementation and maintenance. We can advise on the best way to maintain your reputation through a wide range of marketing techniques for traditional and digital media.

Website Maintenance
Analytics & Reporting
Print Management
Retainer Agreement
Campaign Management