This content marketing campaign was specifically designed to raise the profile of the client in the USA. The deliverables were: a social media strategy report, an analytics dashboard, content ideas and milestones, social media cards, a campaign webpage, videos (including writing the scripts) and infographics. We undertook extensive research of the sector prior to the initial meetings. Three different visual styles were presented to the client.

This was a major analytical and strategic project that involved creating content pillars, persona maps, research documents and defining the tone of voice. All of this science sat behind the delivered visuals.

The client was supplied with a ‘Kick-off Pack’ that included: content, designs and devices, resources and stock imagery. These are all the elements that would enable the client to roll-out the campaign. We were still responsible for the bigger key elements of the campaign going forward.

All of the above work was backed up by extensive strategic sessions and the accompanying reports. There were also detailed leadership updates produced.