The Library

A Brand Playbook defines the acceptable uses of your logo, colour palette, font choices, photography style, and tone of message across all online and offline mediums.

Is it even possible to measure whether or not your company's brand assets have the potential to be a great and enduring brand in the hearts and minds of your customers?

Find out how we can help you protect the value of your brand assets through the process of trademark registration.

We've developed the mnemonic – M.A.G.I.C. – to help highlight the five key attributes which great brands have in common.

The Brand Creation Cycle outlines the stages that businesses typically move through to successfully motivate consumers to start a meaningful relationship.

M.A.G.I.C. mnemonic has become a significant test for us here at Connexxions Brand & Media. As such, below we share an insight into how the idea of M.A.G.I.C. was formalised in the first few months after we formed in 2009.

We offer a range of services to support each stage along the brand development journey.

In a crowded marketplace, products that stand out get noticed. Differentiation is the term given to the positive way in which a company's product differs from its competitors.

Strategically, branding is at the very heart of your business, unconsciously impacting every conversation, interaction and opportunity every day.

Assuming you're forward looking, then now is the best time to consider investing time and effort in your website.

An introduction to promoting your business online. The second of a two part presentation for the community at the Curious Lounge in Reading, UK.

There are now a million micro markets. You define the world you want to work in. Best is subjective and local.

This page will help guide you through the process of how to brief the designer that is going to build your website.

This article outlines the steps we took, working together with a group of ninety 11–15yr olds over a 10 month period, to define the school's brand – its big idea, point of difference, values and mission. This is a good read for anyone interested in understanding the early stages of brand development.

The role Connexxions provide is to help customers visualise their ideas and vision into the technical language that the construction team can understand, cost against and work to.