The Library

We've developed the mnemonic – M.A.G.I.C. – to help highlight the five key attributes which great brands have in common.

The Brand Creation Cycle outlines the stages that businesses typically move through to successfully motivate consumers to start a meaningful relationship.

M.A.G.I.C. mnemonic has become a significant test for us here at Connexxions Brand & Media. As such, below we share an insight into how the idea of M.A.G.I.C. was formalised in the first few months after we formed in 2009.

In a crowded marketplace, products that stand out get noticed. Differentiation is the term given to the positive way in which a company's product differs from its competitors.

We offer a range of services to support each stage along the brand development journey.

Strategically, branding is at the very heart of your business, unconsciously impacting every conversation, interaction and opportunity every day.

Assuming you're forward looking, then now is the best time to consider investing time and effort in your website.

An introduction to promoting your business online. The second of a two part presentation for the community at the Curious Lounge in Reading, UK.

There are now a million micro markets. You define the world you want to work in. Best is subjective and local.

This page will help guide you through the process of how to brief the designer that is going to build your website.

For better or worse, your brand exists in the hearts and minds of anyone that comes into contact with you. So, what is 'brand'?

This article outlines the steps we took, working together with a group of ninety 11–15yr olds over a 10 month period, to define the school's brand – its big idea, point of difference, values and mission. This is a good read for anyone interested in understanding the early stages of brand development.

This article outlines the steps we took, working together with a group of ninety 11–15yr olds over a 10 month period, to define the school's brand – its big idea, point of difference, values and mission. This is a good read for anyone interested in understanding the early stages of brand development.