The Library
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Creation Cycle
Strong brands improve sales
Guides / Processes
The Brand Creation Cycle outlines the stages that businesses typically move through to successfully motivate consumers to start a meaningful relationship.
Our Mnemonic
The Connexxions philosophy
We've developed the mnemonic – M.A.G.I.C – to help highlight the five key attributes which great brands have in common.
the story behind M.A.G.I.C
The Connexxions philosophy
Here, we share an insight into how the idea of M.A.G.I.C. was formalised in the first few months after we formed in 2009.
Process
Discovery, Define, Design, Develop and Defend
Guides / Processes
We offer a range of services to support each stage along the brand development journey.
Difference
Stand out FROM the crowd
Introduction and basics
In a crowded marketplace, products that stand out get noticed. Differentiation is the term given to the positive way in which a company's product differs from its competitors.
Fundamentals
Importance of Good BRANDING
Introduction and basics
Strategically, branding is at the very heart of your business, unconsciously impacting every conversation, interaction and opportunity every day.
NOw! always ...
Guides / Processes
Assuming you're forward looking, then now is the best time to consider investing time and effort in your website.
the best one ... :-/
Guides / Processes
An introduction to promoting your business online. The second of a two part presentation for the community at the Curious Lounge in Reading, UK.
in the World
DefinING your world
Introduction and basics
There are now a million micro markets. You define the world you want to work in. Best is subjective and local.
Briefing Guide
planning ahead
Guides / Processes
This page will help guide you through the process of how to brief the designer that is going to build your website.
'Brand'?
small word, big IMPACT
Definitions and meaning
For better or worse, your brand exists in the hearts and minds of anyone that comes into contact with you. So, what is 'brand'?
brand workshop
getting to the big idea
Branding a school
This article outlines the steps we took, working together with a group of ninety 11–15yr olds over a 10 month period, to define the school's brand – its big idea, point of difference, values and mission. This is a good read for anyone interested in understanding the early stages of brand development.