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M.A.G.I.C. Origins

The story behind our mnemonic

M.A.G.I.C. mnemonic has become a significant test for us here at Connexxions Brand & Media. As such, below we share an insight into how the idea of M.A.G.I.C. was formalised in the first few months after we formed in 2009.
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Larkmead brand workshop

Getting to the Big Idea

This article outlines the steps we took, working together with a group of ninety 11–15yr olds over a 10 month period, to define the school's brand – its big idea, point of difference, values and mission. This is a good read for anyone interested in understanding the early stages of brand development.
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Interior design guide version 2

Getting to the Big Idea

This article outlines the steps we took, working together with a group of ninety 11–15yr olds over a 10 month period, to define the school's brand – its big idea, point of difference, values and mission. This is a good read for anyone interested in understanding the early stages of brand development.
Read more