The creative process

Introduction

We offer a range of services to support each stage along the brand development journey.

THE CREATIVE PROCESS

D1. DISCOVERY

understand the current situation

Every journey starts with open and honest examination of the landscape in which you operate. We research and investigate your business plans, audience, vision, values, your people and competitors to establish an understanding of your current business context.

  • Brand M.A.G.I.C. workshops
  • Business analysis
  • Competition analysis
  • Brand audits
  • Industry analysis

D2. DEFINE

be clear about your strategy

We’ll help you articulate the authentic purpose of your business in a meaningful and tangible way to provide traction for the creative process of brand creation to begin.

  • Brand positioning
  • Brand architecture
  • Brand values
  • Digital / online strategy – goals, products & services, audience
  • Employee engagement
  • Audience engagement model
  • Business branding – style & tone

D3. DESIGN

establish your brand identity

We develop a set of guidelines that govern your new look and feel. This identity framework includes tangible outputs like naming, strap-lines, tone-of-voice, logos and their usage, images, colour-ways, typography and layout.

A brand is also a state of mind. Connexxions can work with your HR department to establish strategies for internal communication and cultural change management.

  • Naming
  • Messages
  • Corporate identity
  • Logo design

D4. DEVELOP

apply the brand 

We have a full service delivery capability, and can help you create imaginative campaigns that work, or simply design a great brochure, website, or other output. Whatever it is, it will be compliant to your brand guidelines, whether you're a blue chip or young fry.

  • Business strategy
  • Corporate Communications
  • Web & mobile design & development
  • Marketing campaigns
  • Editorial
  • Video & photography
  • Events and team building
  • Online banners
  • Corporate Stationery

D5. DEFEND

prevent brand erosion

Connexxions can assist with the protection of your assets. We have in-house experience and expertise, or can engage a specialist trademark attorney to ensure you’re protected from abuse of your rights.

We act as an extension of your team, providing valuable strategic support, campaign management, implementation and maintenance. We can advise on the best way to maintain your reputation through a wide range of marketing techniques for traditional and digital media.

  • Brand registration
  • Brand playbook
  • Website maintenance
  • Analytics & reporting
  • Print management
  • Retainer agreement
  • Campaign management